What we do | BAZ-ART Projects & Murals | Marketing: Using Art to Create Positive Brand Impact

Marketing Strategy: In celebration of their 30th birthday, PNA collaborated with Baz-Art to create a marketing activation in the heart of Johannesburg for their latest campaign launch, 'from crayon to contract'. Drawing from key and distinct PNA branding elements, a Baz-Art artist created a central campaign image that combined art and marketing to secure audience reach and heighten costumer engagement. 

To create marketing collateral and community interaction, the unveiling of the public art piece was aligned with the Maboneng Creative Art Fair, organized by our in-house project manager and community facilitator. This activation included a children's pillar painting workshop, a colour run, and the unveiling of a the central artwork.

Impact: This campaign launch was a pivotal moment in bringing about the first-ever Maboneng Creative Art Fair. By partnering with local organizations and companies, Baz-Art aims to create social and economic impact in surrounding areas, and to add meaning to its marketing efforts.

Team: Project Manager: Melissa Cucci

Community Facilitator: Roshana Naidoo

get in touch
Placemaking: Baz-Art x Into Africa & Entrepreneurs OrganizationImplementation: Lacoste's 90th birthday celebrationPlacemaking: Ithemba walkway aka Walkway of HopePlacemaking: Better Bellville TogetherImplementation: Public Art & Property DevelopmentImplementation: The International Public Art Conference Art and Technology: Our Walls Come To LifeImplementation: The International Public Art FestivalMarketing: Using Art to Create Positive Brand ImpactProject Management & Research: Flanders Three Year Plan Art and Technology: Disney Plus - Star WarsWalls 4 WaterViva con Agua Foundation IMPLEMENTATION: Homeless Access to Showers (CPT)International Public Art Festival 2022IMPLEMENTATION: Art from Space (Worldwide) LighthouseIMPLEMENTATION: Apple Music Album launch (JHB)VIRTUAL REALITY: Virtual Museum of Plastic (UK/SA)IMPLEMENTATION: Climate change awareness (CPT)IMPLEMENTATION: Desmond Tutu (CPT)Vaccination AwarenessPhilippi Village Skate ParkLaundReCycleTableview: BaysideJHB: Modosini x MsakiCape Town: Beyond WallsNairobi: Octopizzo Album LaunchJHB : Adidas - Cooling towerWex OneNetflix JivaScorpion King - Apple Music - PlatoonInternational Public Art festival 2021Amaarae Album LaunchThe Art Of Women#SaveSAWine + Robinson & SinclairBone’tieWater WiseSave NatureUNICEF - Safe Parks (pilot project)Camila CabelloLaughing CowMamelodi SundownsPeugeotSA Artist Program: KidsSA Artist Program: AdultsRestless IIAfroSoulSauti SolCity Of Cape Town #7405Philippi VillageFlowersBundesliga CNN - a review of Street Art in South Africa360° Mural project Inside Out ( JR project )SABMiller

LIVE MURALS / GUIDED TOURS / ENTERTAINMENT

BAZ-ART ORGANISES THE ANNUAL INTERNATIONAL PUBLIC ART FESTIVAL IN CAPE TOWN WHERE
LOCAL & INTERNATIONAL ARTISTS PAINT LIVE MURALS ACROSS THE CITY.

Website of the festival info about our tours