Marketing Strategy: In celebration of their 30th birthday, PNA collaborated with Baz-Art to create a marketing activation in the heart of Johannesburg for their latest campaign launch, 'from crayon to contract'. Drawing from key and distinct PNA branding elements, a Baz-Art artist created a central campaign image that combined art and marketing to secure audience reach and heighten costumer engagement.
To create marketing collateral and community interaction, the unveiling of the public art piece was aligned with the Maboneng Creative Art Fair, organized by our in-house project manager and community facilitator. This activation included a children's pillar painting workshop, a colour run, and the unveiling of a the central artwork.
Impact: This campaign launch was a pivotal moment in bringing about the first-ever Maboneng Creative Art Fair. By partnering with local organizations and companies, Baz-Art aims to create social and economic impact in surrounding areas, and to add meaning to its marketing efforts.
Team: Project Manager: Melissa Cucci
Community Facilitator: Roshana Naidoo