Stilton is Elon Musk’s favourite cheese - it will now be sent to space. How to let the people on planet earth learn about this? Through a large scale-mural in the heart of Cape Town CBD.
Strategy: Stilton is Elon Musk’s favourite cheese. After Twitter learned this fact a collective of developers and marketers set out to create Stilton cryptocurrency. To broadcast their presence in the cyrptoworld, Stilton Musk launched a piece of cheese into space. How to let the people on planet earth learn about the currency? Through a large scale-mural in the heart of Cape Town CBD.
Implementation: Stilton Musk is expected to go interstellar, and Baz-Art’s forward-looking creative team was commissioned to celebrate this occasion with a monumental mural that will attract attention and create brand awareness here on earth.
Our in-house design and implementation team took the Stilton Musk brief, ensuring that all elements were included to reflect the product brand. Our project manager and commissioned artist worked closely together to deliver the project on a tight time schedule, and create a centrepiece in the Cape Town city bowl.
Impact: Traffic 200 000 cars per day,
International Online Campaign: 55 millions viewers
Project Manager: Melissa Cucci
Artistic Director: Melissa Cucci