Strategy: Augmented reality is a form of public art that uses technology to enhance the viewer's experience. At Baz-Art we have combined physical street art with digital elements to increase public engagement and showcase the power of art and technology, creating an interactive and immersive experience. The result is a blend of the physical and virtual worlds working in harmony to increase engagement and the viewers' experience.
Impact: Our AR edition to the artworks has increased viewer interaction by adding a digital experience. In the first month we saw over 4000 views.
Team: Project Manager: Lauren Fletcher
Creative Direction: Alexandre Tilmans and Melissa Cucci