ART SPEAKS LOUDER AND PAYS HOMAGE
Strategy: Baz-Art implemented a massive portrait of the legendary activist priest, Archbishop Desmond Tutu to commemorate his indelible impact on South African society.
“Do your little bit of good where you are, it's those little bits put together that overwhelm the world”, said Tutu, who rallied against the injustices of the brutal system of apartheid.
Implementation: The mural painted on the Desmond Tutu Health Foundation building in Cape Town, Woodstock, takes the symbol of the rainbow on a stark black background as the foundation to celebrate the life and struggle of Desmond Tutu.
The mural was developed in consultation with the Desmond Tutu Health Foundation, Baz-Art’s project manager, head artistic designer and artist created the playful yet impactful piece representing the Archbishop Tutu’s long-standing and powerful legacy in South Africa.
Impact: Tutu reached into the hearts of South Africans and the world to make small, everyday changes with the potential for continental shifts. In the face of great adversity, and the powerful machinery of apartheid, Tutu was unflinching yet smiling, always with a sense of humour. The mural is a reminder to carry Tutu’s friendly fighting spirit, and that of the rainbow nation, into the future to fight injustice and discrimination.
Project Manager: Melissa Cucci
Artist Director: Melissa Cucci