Strategy: Why did the Jedi download an augmented reality app? To add a little "force" perspective to their reality!
Disney Plus is gearing up to make a splash with the highly anticipated release of the latest installment in the Star Wars universe, The Mandalorian series. Our head in-house project manager collaborated with talented local graffiti artists and AR experts to create a stunning artwork in the bustling heart of Johannesburg, where it would attract maximum visibility from passersby.
When viewed through Instagram, the mask comes to life with animations and sound effects, creating a fun and engaging way to interact with their brand. The eye-catching artwork was then utilized as the centerpiece of an extensive online PR and media campaign, designed to appeal to both dedicated long-time fans and newcomers to the platform. By strategically leveraging this dynamic fusion of art and technology.
Impact: daily foot and car traffic numbers estimated 350 000 daily
Team: Project Manager: Melissa Cucci