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Careers

Marketing Manager Position Open – Apply Now

written by BAZ-ART
on the 26, Jul, 2022

You understand that Art can be a powerful tool for storytelling and communications? You have always wanted to develop your own marketing agency without the risk of a business?

Remuneration: 20K monthly salary, negotiable depending on experience (+ possible profit share)

Full-time position with flexible hours 

Location: Cape Town (or Johannesburg)

International Public Art Festival 2021

Who is Baz-Art?

Baz-Art is a young and growing, creative company leveraging the power of the Arts in marketing and communication. Whether clients want to create strong content, build awareness or share your message – our team is dedicated to providing them with artistic concepts, plans and reports for project implementation as well as digital media and marketing campaigns.

Based in Cape Town, and operating in the national and international arena as the largest public and street art platform in Africa, this emerging company builds bridges between communities, neighbourhood groups, businesses and educational systems through creating street and public art in all forms.

Baz-Art’s vision is to grow a greater consciousness and awareness around the powerful impact of public and urban art and the potential of the creative sector in Africa.

When using art as a storytelling tool, the sky is our only limit – check out our portfolio to get a clearer idea about the variety of our clients and projects: https://bit.ly/3QiDlgL

With the growth of the organisation from its small roots in Cape Town, it now operates in all major cities in South Africa, is expanding its footprint to other African cities and has its eye on the rest of the world. However, this growth means well-planned and executed Marketing to ensure stability to sustain this growth and expand as planned, and this is where you come in.

About the postion

The right candidate will be directly reporting to the Communications Manager, whose priority is to drive engagement and growth across all media and social media platforms while managing the company’s communications plan and PR efforts with the goal to increase ROI for Baz-Art. 

The Marketing Manager is a critical member of the communications team and is responsible for co-developing, then planning, overseeing and executing of a digital marketing strategy across *website, *email marketing and *social media platforms. The ideal candidate can thus manage teams but put his/her hands in the dirt for implementation of the work.

The Marketing Manager will play a key role in growing and monetizing Baz-Art’s identified and paid digital audiences through an iterative, data-driven test-and-learn approach. Ideally, the candidate is well-versed in managing community as well as paid social media advertisement campaigns.

Skill Set

Qualifications

  • Minimum of 5+ years of experience in a marketing role within the creative sector
  • Minimum Bachelor degree
  • Minimum of 5+ years of management experience 
  • A digital marketer with the ability to work with our implementation and sales teams to develop brand-relevant marketing initiatives
  • Exceptional eye for well designed and impactful high-quality content
  • Exceptional knowledge of marketing acumen, digital marketing and social media best practices
  • Seeks to stay abreast of digital marketing activities of other organizations and develop actionable insights
  • Effective time management and organizational skills
  • Well versed in using systems such as WordPress, Google Ads and Analytics, Facebook business, social media content scheduling tools, LinkedIn business Manager, Photoshop and Abode Premiere or equivalent content editing tools
  • Basic graphic design skills (Minimum advanced Canva skills to create story Highlight covers for Instagram)
  • Strong ability to assess priorities and multi-task
  • Adapt to a fast-paced environment and take direction from multiple people
  • Basic photography and videography content creation and editing skills
  • Ability to develop internal processes and procedures and 
  • Ability to quickly learn content management systems and the knowledge and motivation to continuously improve them
  • Strong communication and problem-solving skills
  • Analytically and data-driven with a keen creative sensibility
  • An innate desire to seek out, understand and evaluate emerging technologies and then provide perspective for adoption where appropriate. As well as agile and flexible to adapt to situations and tools as needed
  • Highly developed interpersonal, verbal, and written communication skills
  • Can work as well independently as in a team
  • strong interpersonal and intercultural skills
  • Critical thinker with innovative problem-solving skills

Responsibilities

The Marketing Manager will:

  • Plan, create and implement a brand relevant and actionable content marketing calendar according to yearly / monthly budget 
  • Manage and delegate tasks to other content producers in the team for specific projects 
  • Write engaging and exciting copy for any marketing related initiatives such as paid social ads, organic social media posts or email campaigns
  • Develop, build, execute, and analyze data-driven social media paid ad campaigns to achieve KPIs and ultimately grow sales and brand awareness for Baz-Art
  • Plan, create and edit video and/or photo content 
  • Collaborate with our sales and project management team to ideate, size, prioritize, and execute digital and email marketing acquisition efforts that achieve revenue, engagement and growth goals on all social platforms 
  • Collaborate with other departments to maintain a consistent brand voice and messaging
  • Collaborate with the team to plan and strategize around press and media releases
  • Measure and report on results of marketing efforts assessing results against relevant  KPIs/goals
  • Ownership of a monthly report on marketing efforts assessing results against relevant  KPIs/goal
  • Ownership of online advertising budget and additional content creation or any other  marketing related budgets as required such as during our annual International Public  Art Festival 
  • Ownership of quarterly presentation recaps to leadership or other teams as requested   to demonstrate what worked and what didn’t while consistently focusing on adjusting and improving processes and results depending on the latest digital marketing trends   and directions the business is taking   

I am interested – What’s next? Please send your MAXIMUM FOUR PAGE CV, to dennis@baz-art.co.za before 15th of August 2022, together with a motivational letter and a portfolio of relevant projects/campaigns on which you have worked.

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