Strategy: Go big for Lacoste’s 90th birthday. Connect influential creatives across fashion, music and art to create a bespoke experience that represents the iconic brand. We partnered with street artist Dbongz to create a one-of-a-kind interactive mural for Amapiano star Reece Madisa. Embracing the concept of an immersive experience, DBongz created the mural ‘live’, allowing the public to feel like they were a part of the art making process. Watch our recap video to see the event in full swing. Impact: The street art mural left a lasting impression in the bustling and cosmopolitan area of Rosebank, Johannesburg. The interactive element of the AR mural encouraged significant digital engagement from those at the event. Team: Creative director: Melissa Cucci, Project manager and community facilitator: Roshana Naidoo
