BAZ-ART | We Create Engagement and Marketing Content through Art

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BAZ-ART CREATES PUBLIC INTERACTION THROUGH URBAN ART. OUR VISION IS TO SHOWCASE THE POWER OF STREET ART AND ITS ABILITY TO GENERATE CONVERSATIONS AMONG INDIVIDUALS AND COMMUNITIES. ALL OUR ACTIONS ARE BASED ON THE RESPECT OF 3 PILLARS: URBAN ART, COMMUNITY AND EDUCATION.

URBAN ART

THE LINK BETWEEN ART AND THE WORLD OF MARKETING CANNOT BE IGNORED.

MORE AND MORE ORGANISATIONS/BRANDS ARE USING ART AS A MEANS TO CONVEY MESSAGES, FROM MESSAGES TO EDUCATE THE AUDIENCE ON SOCIAL ISSUES TO DRIVING CLIENT ACQUISITION. ART, AND PUBLIC ART IN PARTICULAR, HAS BECOME THE MEDIUM OF PROXIMITY, EXPERIENTIAL AND VISUAL IMPACT ACROSS THE GLOBE.

Our organisation produces works of art for urban and rural public spaces, property developments and refurbishments on behalf of private, corporate and publicly-owned entities as well as governments, embassies, city councils, humanitarian organisations and charitable foundations.

BAZ-ART’s role is to understand the client’s requirements and present the best artwork designed by one of our artists in order to create content for our client’s marketing campaigns.

Since 2016, IPAF has produced over 200 murals and has placed Cape Town at the forefront of street art and culture on the African continent. The event has attracted artists, both local and international, to create murals that invoke creative visual storytelling, revealing and reflecting the rich heritage that is present in the spaces that we inhabit, and provoking new thoughts, conversations, and public engagement.

COMMUNITY

Working with communities, schools, businesses and a wide variety of other organisations, Baz-Art uses art as a creative tool to promote public dialogue and engagement and furthermore to positively impact people’s physical, emotional and social environments.

Baz-Art uses murals to visually represent the beautiful complexities, thoughts, histories, and future hopes and dreams of the communities where we paint. By creating these artistic representations on public surfaces, Art can transform how shared public areas are perceived and experienced by its inhabitants as well as the wider public. We believe that when these aspects are successfully represented, and reflective of the personality of a neighbourhood, it further increases the local community’s sense of pride and belonging, adding to emotional awareness and sentiment.

These aspects have a knock-on effect. By using street art as a tool to reflect and add to the distinct and unique characters of an area, public art works often encourage local and international tourism, adding to an economic impact of creating and sustaining jobs, such as tour guiding, and further support of local businesses as well as a societal impact inclusion, pride, cohesion and security

Education

Creating art in the public sphere generates conversation. At Baz-Art, we fervently promote dialogue between the stakeholders. By speaking to one another, we educate one another, learning about each other’s worldviews, values and cultural backgrounds. Through co-creation of public art works, we inspire one another. Producing a public art work is an incredible form of Education, with a myriad of opportunities for learning – technical skills transfer, interpersonal development, artist development and exposure to conceptual artistic thinking amongst many other forms of learning.

Art is a vehicle for exchange and education. At Baz-Art, we work with and coach professionals in art & business practice, and host children’s art classes in our local communities.

Art education is important to Baz-Art for several significant reasons. For professional artists, Art Education allows for artistic growth through the learning and practice of new creative skills-sets. Additionally, Art Education has been shown to have various positive academic, cognitive, personal, social, and civil benefits for for our young aspiring school going artists who participate in art making.

Art Education can also activate and enhance other skills as diverse as reading proficiency, verbal memory, language, and leadership. It allows for the exercising of imagination, helping individuals to become more flexible, and enhancing abstract thinking - qualities that assist in problem solving and reasoning. But above all, Art acts as a bridge across cultural differences by teaching discipline, tolerance, acceptance, engagement and the value of efforts.

What We Do